Electronic Arts’ CEO John Riccitiello has said that the digital videogame market will overtake the traditional console and packaged goods business next year.
He added that if the publisher’s digital business was a stand alone company, it would be seen as the “darling of Wall Street”, with the recent Playfish acquisition a clear indication of EA’s growth strategy as it strives to become a market leader in the online gaming sector.
“It’s new to compete in that sector, so when people think of games they traditionally think of the Xbox, the PlayStation and the Wii, and they forget about all these online services that are out there subscription, microstransactions, games they find on Facebook or if they go to Pogo,” Riccitiello told Reuters.
